Research

My research interests are in the intersection of economics, learning and networking. In particular, I have focused on game theory, machine learning and their applications for computer networking, mobile computing and online markets.

Selected Publications (Complete Publications: Here)

* student mentored by me; # Corresponding Author

  1. Yangsu Liu*, Dagui Chen, Zhenzhe Zheng#, Zhilin Zhang, Chuan Yu, Fan Wu, and Guihai Chen, “Boosting Advertising Space: Designing Ad Auctions for Augment Advertising”, in Proceedings of the 16th ACM International WSDM Conference (WSDM), Singapore, Feb. 27 to March 3, 2023.

  2. Hongtao Lv*, Zhilin Zhang, Zhenzhe Zheng#, Jinghan Liu, Chuan Yu, Lei Liu, Lizhen Cui, and Fan Wu, “Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising”, in Proceedings of the 37th AAAI Conference on Artificial Intelligence (AAAI), Washington, DC, USA, Feb. 7-14, 2023.

  3. Haoqi Zhang*, Junqi Jin, Zhenzhe Zheng#, Fan Wu, Haiyang Xu and Jian Xu: “Control-based Bidding for Mobile Livestreaming Ads with Exposure Guarantee”, in Proceedings of 31st ACM International Conference on Information and Knowledge Management (CIKM 2022), Atlanta, Georgia, USA, Oct. 17-21, 2022.

  4. Dagui Chen, Qi Yan, Chunjie Chen, Zhenzhe Zheng# Yangsu Liu, Zhenjia Ma, Chuan Yu, Jian Xu and Bo Zheng: “Hierarchically Constrained Adaptive Ad Exposure in Feeds”, in Proceedings of 31st ACM International Conference on Information and Knowledge Management (CIKM 2022), Atlanta, Georgia, USA, Oct. 17-21, 2022.

  5. Yiqing Wang*, Xiangyu Liu, Zhenzhe Zheng#, Zhilin Zhang, Miao Xu, Chuan Yu, and Fan Wu: “On Designing a Two-stage Auction for Online Advertising”, in Proceedings of The ACM Web Conference (WWW 2022), in Economics, Monetization, and Online Markets track, Lyon, France, April 25-29, 2022.

  6. Anran Xu*, Zhenzhe Zheng#, Fan Wu and Guihai Chen: “Online Data Valuation and Pricing for Machine Learning Tasks in Mobile Health”, in Proceedings of the 41st IEEE International Conference on Computer Communications (INFOCOM 2022), Online, May 2-5, 2022.

  7. Qinya Li*, Zun Li, Zhenzhe Zheng#, Fan Wu, Shaojie Tang, Zhao Zhang and Guihai Chen, “Capitalize Your Data: Optimal Selling Mechanisms for IoT Data Exchange”, to appear in IEEE Transactions on Mobile Computing (TMC). DOI: 10.1109/TMC.2021.3113387, 2021.

  8. Chao Wen, Miao Xu, Zhilin Zhang, Zhenzhe Zheng#, and etc. : “A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising”, in Proceedings of the 15th ACM International Web Search and Data Mining conference (WSDM 2022), Phoenix, Arizona, Feb., 2022.

  9. Hongtao Lv*, Zhenzhe Zheng#, Tie Luo, Fan Wu Shaojie Tang, Lifeng Hua, Rongfei Jia, and Chengfei Lv: “Data-Free Evaluation of User Contributions in Federated Learning”, in Proceedings of the 19th IEEE International Symposium on Modeling and Optimization in Mobile, Ad hoc, and Wireless Networks (WiOpt 2021), Online, Oct. 18-21, 2021.

  10. Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng#, Yu Rong, Hongtao Lv, Da Huo, Yiqing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen and Xiaoqiang Zhu, “Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising”, in Proceedings of the 2021 ACM SIGKDD Conference on Knowledge Discovery and Data Mining (SIGKDD 2021), Online, Aug. 14-18, 2021.

  11. Liyi Guo*, Junqi Jin, Haoqi Zhang*, Zhenzhe Zheng#, Zhiye Yang, Zhizhuang Xing, Fei Pan, Fan Wu, Lvyin Niu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu, “We Know What You Want: An Advertising Strategy Recommender System for Online Advertising”, in Proceedings of the 2021 ACM SIGKDD Conference on Knowledge Discovery and Data Mining (SIGKDD 2021), Online, Aug. 14-18, 2021.

  12. Hongtao Lv*, Zhenzhe Zheng#, Fan Wu, and Guihai Chen, “Strategy-Proof Online Mechanisms for Weighted AoI Minimization in Edge Computing”, to appear in IEEE Journal on Selected Areas in Communications (JSAC), 2021.

  13. Yihao Xue*, Chaoyue Niu, Zhenzhe Zheng#, Shaojie Tang, Chengfei Lv, Fan Wu and Guihai Chen: “Toward Understanding the Influence of Individual Clients in Federated Learning", in Proceedings of the 35th AAAI Conference on Artificial Intelligence (AAAI), Vancouver, Canada, Feb. 2-9, 2021.

  14. Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng#, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu and Kun Gai: “Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising”, in Proceedings of the 14th ACM International Web Search and Data Mining conference (WSDM 2021), March, Jerusalem, Israel 2021.

  15. Zhenzhe Zheng and R. Srikant: “Optimal Search Segmentation Mechanisms for Online Platform Markets”, in Proceedings of the 15th Conference on Web and Internet Economics (WINE 2019), Columbia University, New York NY, Dec. 10-12, 2019.

  16. Zhenzhe Zheng and R. Srikant: “A Game-Theoretic Model for Product Placement in Online Platform Markets”, in 8th IFAC Workshop on Distributed Estimation and Control in Networked Systems (NecSys 2019), Chicago, IL, USA, Sep. 16-17, 2019. Invited Paper

  17. Weichao Mao*, Zhenzhe Zheng, and Fan Wu, “Pricing for Revenue Maximization in IoT Data Markets: An Information Design Perspective”, in Proceedings of the 38th IEEE International Conference on Computer Communications (IEEE INFOCOM 2019), Paris, France, Apr. 29-May 2, 2019.

  18. Chaoyue Niu, Zhenzhe Zheng, Shaojie Tang, Xiaofeng, Gao, and Fan Wu, “Making Big Money from Small Sensors: Trading Time-Series Data under Pufferfish Privacy”, in Proceedings of the 38th IEEE International Conference on Computer Communications (IEEE INFOCOM 2019), Paris, France, Apr. 29-May 2, 2019.

  19. Zhenzhe Zheng, R. Srikant, and Guihai Chen, “Pricing for Revenue Maximization in Inter-DataCenter Networks”, in Proceedings of the 37th IEEE International Conference on Computer Communications (IEEE INFOCOM 2018), Honolulu, HI, USA, Apr 16-19, 2018.

  20. Chaoyue Niu, Zhenzhe Zheng, Fan Wu, Shaojie Tang, Xiaofeng Gao, and Guihai Chen, “Unlocking the Value of Privacy: Trading Aggregate Statistics over Private Correlated Data”, in Proceedings of the 2018 ACM SIGKDD Conference on Knowledge Discovery and Data Mining (SIGKDD 2018), London, UK, Aug. 19-23, 2018.

  21. Weichao Mao*, Zhenzhe Zheng, Fan Wu, and Guihai Chen, “Online Pricing for Revenue Maximization with Unknown Time Discounting Valuations", in Proceedings of the 27th International Joint Conference on Artificial Intelligence and the 23rd European Conference on Artificial Intelligence (IJCAI-ECAI 2018), Stockholm, July 13-19, 2018.

  22. Shuo Yang, Kunyang Han, Zhenzhe Zheng, Shaojie Tang, and Fan Wu, “Towards Personalized Task Matching in Mobile Crowdsensing via Fine-Grained User Profiling”, in Proceedings of the 37th IEEE International Conference on Computer Communications (IEEE INFOCOM 2018), Honolulu, HI, USA, Apr 16-19, 2018.

  23. Zhenzhe Zheng, Yanqing Peng*, Fan Wu, Shaojie Tang, and Guihai Chen, “Trading Data in the Crowd: Profit-Driven Data Acquisition for Mobile Crowdsensing”, IEEE Journal on Selected Areas in Communications (JSAC). Volume 35, Issue 2, Pages 486 - 501, Feb. 2017.

  24. Zhenzhe Zheng, Fan Wu, Xiaofeng Gao, Hongzi Zhu, Shaojie Tang, and Guihai Chen, “A Budget Feasible Incentive Mechanism for Weighted Coverage Maximization in Mobile Crowdsensing”, to appear in IEEE Transactions on Mobile Computing (TMC). Volume: 16, Issue: 9, Sep. 2017.

  25. Zhenzhe Zheng, Yanqing Peng*, Fan Wu, Shaojie Tang, and Guihai Chen, “An Online Pricing Mechanism for Mobile Crowdsensing Data Markets”, in Proceedings of the 18th ACM International Symposium on Mobile Ad Hoc Networking and Computing (ACM MobiHoc 2017), Madras, Chennai, India, Jul. 10-13, 2017. (Full Version: IEEE TMC Journal)

  26. Shengzhong Liu+, Zhenzhe Zheng+, Fan Wu, Shaojie Tang and Guihai Chen, “Context-Aware Data Quality Estimation in Mobile Crowdsensing”, in Proceedings of the 36th IEEE International Conference on Computer Communications (IEEE INFOCOM 2017), Atlanta, GA, USA, May 1-4, 2017. (+:Co-Primary Authors)

  27. Zhenzhe Zheng, Zhaoxiong Yang*, Fan Wu, and Guihai Chen, “Mechanism Design for Mobile Crowdsensing with Execution Uncertainty”, in Proceedings of the 37th IEEE International Conference on Distributed Computing (IEEE ICDCS 2017), Atlanta, GA, USA, June 5-8, 2017.

  28. Chaoyue Niu, Zhenzhe Zheng, Fan Wu, Xiaofeng Gao, and Guihai Chen, “Trading Data in Good Faith: Integrating Truthfulness and Privacy Preservation in Data Markets”, in Proceedings of the 33rd IEEE International Conference on Data Engineering, (IEEE ICDE 2017), short paper, San Diego, CA, USA, April 19-22, 2017. (Full Version: IEEE TKDE Journal)

  29. Zhenzhe Zheng, Yang Gui, Fan Wu, and Guihai Chen, “STAR: Strategy-Proof Double Auctions for Multi-Cloud, Multi-Tenant Bandwidth Reservation”, IEEE Transactions on Computers (TC), Volume 64, Number 7, Pages 2071 - 2083, July 2015.

  30. Zhenzhe Zheng, Fan Wu, Shaojie Tang, Guihai Chen, “Unknown Combinatorial Auction Mechanisms for Heterogeneous Spectrum Redistribution”, in Proceedings of the 15th ACM International Symposium on Mobile Ad Hoc Networking and Computing (ACM MobiHoc 2014), Pages 3-12, Philadelphia, PA, Aug. 11-14, 2014. (Full Version: IEEE ToN Journal)

  31. Zhenzhe Zheng, Fan Wu, and Guihai Chen, “SMASHER: Strategy-Proof Combinatorial Auction Mechanisms for Heterogeneous Channel Redistribution”, in Proceedings of the 14th ACM International Symposium on Mobile Ad Hoc Networking and Computing (ACM MobiHoc 2013) short paper, Pages 305-308, Bangalore, Indian, Jul. 29 - Aug. 1, 2013. (Full Version: IEEE TMC Journal)

  32. Fan Wu, Junming Liu*, Zhenzhe Zheng, and Guihai Chen, “A Strategy-Proof Online Auction with Time Discounting Values”. in Proceedings of the 28th AAAI Conference on Arti.cial Intelligence (AAAI 2014), Pages 812-818, Quebec City, Canada, July 27-31, 2014.